CHANGING THE GAME

Microsoft
Super Bowl

The Xbox Adaptive Controller is a gaming controller designed to solve for the physical barriers associated with traditional controllers—giving gamers with limited mobility the chance to play to their strengths, for the first time ever.

It level the playing field and made gaming world a bit more inclusive.

Adaptive Controller Tutorials
Social Content

We partnerd with our gamer, Owen, and created a series of tutorials for his followers on his YouTube channel.

The videos landed Owen at the top of Reddit's r/videos and quickly amassed over 40k upvotes. His video on the Adaptive Controller packaging gained over 150,000 views and gained him over 20,000 subscribers. 

‘19 Cannes Lions Grand Prix | Brand Experience & Activation
‘19 Cannes Lions Gold | Titanium
‘19 Cannes Lions Shortlist | PR

‘19 D&AD Graphite | Experiential, Use of technology
‘19 D&AD Wood | Casting for Film Advertising
‘19 D&AD Shortlist | Creativity for Good, Advertising
‘19 D&AD Shortlist | Integrated, Large Business
‘19 D&AD Shortlist | Media, Use of Integrated
‘19 D&AD Shortlist | Media, Use of Branded Content

‘19 Clios Grand | Product Innovation
‘19 Clios Silver | Film - Unscripted, Branded Entertainment
‘19 Clios Silver | Product/Service, Integrated Campaign
‘19 Clios Bronze | PR, Product Launch
‘19 Clios Shortlist | Experiential, Branded Content
‘19 Clios Shortlist | Film, Long Form
‘19 Clios Shortlist | PR, Cause Related

‘19 LIA Grand | Integration
‘19 LIA Gold | Innovative Use of Design
‘19 LIA Silver | Brand Action
‘19 LIA Bronze | Digital: Gaming

‘19 Epica Grand Prix | Responsibility ‘19 Epica Gold | Creative Technology

‘20 One Show Gold | Innovation in Branded Entertainment
‘20 One Show Gold | Non-traditional & Guerrilla Marketing
‘20 One Show Gold | Brand Transformation
‘20 One Show Gold | Games, Digital & Physical
‘20 One Show Gold | Innovation in Experiential
‘20 One Show Bronze | Integrated Brand Campaign
‘20 One Show Merit | Cultural Driver
‘20 One Show Merit | Influencer Marketing
‘20 One Show Merit | Community Building

‘20 ANDYs Gold | Bravery
‘20 ANDYs Gold | Craft
‘20 ANDYs Gold | Idea
‘20 ANDYs Gold | Reset

‘20 Webbys | 3 Winning Categories, People’s Voice

Made during my time at McCann.