Royal Caribbean
NY Regional Campaign

To announce Royal Caribbean's newest sailing out of the New York Area, we let the people know that a vacation aboard the Symphony of the Seas doesn't just have everything.

It has New York Level Everything. 

NYC Penn Station Takeover
Static & Digital OOH

What would a New York centeric campaign be without a billboard takeover? We took this opportunity to show New Yorkers, on their daily commutes, what they could be doing instead.

Made during my time at Martin.