Windows 10 PCs
Brand Campaign
With more processing power than it's Mac competitor, we showed creators everywhere, the potential that waiting be unlocked with the new Windows 10 PCs.
Partnering with The Mill and coinciding with thier recent switch to Windows, we created an elastic world where imagination and reality blend seamlessly through the power of Windows 10 PCs.
4K & All Day Battery
Digital OOH
We turned the standout features of Windows 10 PCs into digital works of art and scattered them across digital billboards all over NYC.
Made during my time at McCann.