#MakeWhatsNext
Microsoft's 'Girls in STEM' Initiative

In the third year of Microsoft's 'Girls in STEM' initiative, we discovered a shocking statistic that only 6.7% of women graduate with STEM degrees. So we decided to tackle the moment before this drop off in STEM interests.

We created an immersive AR experience on the Microsoft HoloLens to show young girls how STEM is more vital to their passions now than ever. 

Career Explorer
LinkedIn

We partnered with LinkedIn and created the #MakeWhatsNext Career Explorer, where girls could mix and match their interests to see what kinds of exciting career paths await them in the future.

Over 35,000 future careers were generated. 

Case Study
#MakeWhatsNext

‘19 Cannes Lions Grand Prix | Brand Experience & Activation
‘19 Cannes Lions Gold | Titanium
‘19 Cannes Lions Shortlist | PR

‘19 D&AD Graphite | Experiential, Use of technology
‘19 D&AD Wood | Casting for Film Advertising
‘19 D&AD Shortlist | Creativity for Good, Advertising
‘19 D&AD Shortlist | Integrated, Large Business
‘19 D&AD Shortlist | Media, Use of Integrated
‘19 D&AD Shortlist | Media, Use of Branded Content
‘19 Clios Grand | Product Innovation
‘19 Clios Silver | Film - Unscripted, Branded Entertainment
‘19 Clios Silver | Product/Service, Integrated Campaign
‘19 Clios Bronze | PR, Product Launch
‘19 Clios Shortlist | Experiential, Branded Content
‘19 Clios Shortlist | Film, Long Form
‘19 Clios Shortlist | PR, Cause Related
‘19 LIA Grand | Integration
‘19 LIA Gold | Innovative Use of Design
‘19 LIA Silver | Brand Action
‘19 LIA Bronze | Digital: Gaming

‘19 Epica Grand Prix | Responsibility
‘19 Epica Gold | Creative Technology

‘20 One Show Gold | Innovation in Branded Entertainment
‘20 One Show Gold | Non-traditional & Guerrilla Marketing
‘20 One Show Gold | Brand Transformation
‘20 One Show Gold | Games, Digital & Physical
‘20 One Show Gold | Innovation in Experiential
‘20 One Show Bronze | Integrated Brand Campaign
‘20 One Show Merit | Cultural Driver
‘20 One Show Merit | Influencer Marketing
‘20 One Show Merit | Community Building

‘20 ANDYs Gold | Bravery
‘20 ANDYs Gold | Craft
‘20 ANDYs Gold | Idea
‘20 ANDYs Gold | Reset

‘20 Webbys | 3 Winning Categories, People’s Voice

Made during my time at Translation.