Windows 10 PCs
Brand Campaign
We showed creators the potential unlocked by Windows 10 PCs.
Partnering with The Mill (who had just switched from Macs to PCs), we crafted an elastic world where imagination and reality blend.
4K & All Day Battery
Digital OOH
We turned the standout features of Windows 10 PCs into digital works of art and scattered them across digital billboards all over NYC.
Made during my time at McCann.
↓↓↓ MORE WORK ↓↓↓
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